About The Boutique
Reckless Grace Boutique is the boutique about the journey.
It's the boutique for women that know who they are and
are brave enough to live it.
It's beauty like you wouldn't believe and
style that will make your rebel heart swoon.
I began my boutique journey with Cowgirl Dreams Co. The award winning mobile boutique was born and raised - just like me - in Trenton, Michigan. With a population of just under 20,000, this suburb of Detroit community sits right on the Detroit River - equal distance between the Detroit city limits and the Michigan/Ohio border.
My intentions have always been to create a brand in the equine industry with a focus on the western disciplines….and that was born from bringing a horse into my life and the journey I had no idea I needed.
Cowgirl Dreams Co. started out selling the logo as vehicle window decals!
Within that first year, we added logo wear to our line - tee's, tanks, hoodies, jackets and show shirts, and took our show on the road to upscale markets, reining horse shows and rodeos.
And "taking the show on the road" meant setting up tents and creating a display. And although we loved going to all the shows, we really did not love the hot mess of tents, display pieces, totes full of clothes and praying for no wind or rain!
DIVING IN WITH BOTH FEET!
I had no idea that I was about to jump ship from a very successful career training dogs to this! First.....they are not even remotely alike! Second...I had no idea of the retail world, let alone being a #bossbabe in my own retail world. I was literally walking away from something I was (am) very educated in with a thriving business to something I knew absolutely nothing about! Crazy!
Although it was in my heart, I would second guess myself almost daily, and God would always come back with something to show me that following this new path was exactly what I was supposed to be doing. I just had to turn it over and trust.
WHAT DOES A GIRL WITH TEE SHIRT ADDICTION DO!?
I'll be completely honest here.....I've got a tee shirt addiction! Well, that's not entirely honest. Tee's and tanks! And the sassier the saying, the better! So although Cowgirl Dreams Co. began as a motivational/inspirational page where our goal was to help you overcome the bullshit you might be facing in life, I decided that since I had such an affinity for graphic wear that meant something, I was gonna start designing it!
And BOOM! In addition to our logo'd wear, we added graphic tee's, tanks and hoodies. It made my heart smile when someone would grab something off the rack and say "I gotta have this....it's so me!" The graphics I designed always reflect some aspect of my own journey, whether the faith based side or the sassy side.
THERE MUST BE AN EASIER WAY!
For the entire first 2 years of taking our show on the road, I must've thought a million times "there must be an easier way!" And you have no idea how many times I heard, "You need a trailer!"
Well, just before Christmas, 2016 an opportunity presented itself to us. A super nice man that I had met doing horse shows (and one of those people that had told me I needed a trailer!) that sells tack and related pieces approached me and told me that he was getting ready to buy a new trailer. A bigger trailer. And he'd sell me his current trailer at a great price.
It happened pretty quick. But it seriously was the best deal and we jumped on it. I'm a firm believe that God puts things in your path that He thinks you need!
And I had intentions! Oh yeah...this was not going to be a trailer to "just haul stuff" and make packing easier. This trailer was going to be a boutique!
Anyone that knows me at all knows that I am THE biggest Miranda Lambert fan. She is classy, sassy and so much badassy.....and that's exactly what I wanted my trailer to be. So when we picked her up the first few days of January, 2016 I christened her "Miranda".
AND THE JOURNEY BEGAN!
Michigan is crazy cold in the winter! But that husband of mine got the torpedo heater going and started ripping out everything he could. I had an idea in my head of what I wanted and he brought home brand new pallets from work and got busy on my idea.
It took all winter. Our first show of 2016 was in May. And she was ready. We were having so much fun going to events and hearing people tell us how much they absolutely loved the trailer!
ROLLIN' WITH THE CHANGES
2017 was a turning point for me and the boutique. I have always LOVED fashion and my choices always ran just a little bit different than what most people were wearing. A little bit western. A little bit boho. And just a little bit edgy.
Although I have that serious love/borderline addiction to graphic tee's and tanks and often would pair them with a fringey skirt, I didn't always wanna be in a graphic. And if I felt that way, maybe others did as well?
So 2017 was the year I took a leap of faith and decided to incorporate fashion pieces into the boutique! And let me tell you - omgosh what fun that's been!!!
THE BOUTIQUE HUB AWARDS!
In 2017 Cowgirl Dreams Co. and Miranda took home the honors of the Michigan Mobile Boutique of the Year! What a HUGE thing that was for this little traveling trailer boutique of mine! And guess what!? We took home the honor again in 2018!
IT'S SO MUCH MORE!
But y'all....it's not just about being a boutique. It's so much more than that. It's a "feel-good" journey....a story of overcoming whatever struggles life puts in your path. It's about silencing the critics and choosing to #beyouanyway. It's about discovering who you are really meant to be and more than feeling good about it - owning it and letting the world know you most #authenticself.
And hey.....if the fashion pieces we carry can be a part of telling the world who you are, well......I'm all for it!
Not gonna lie…..during 2018 I was feeling like I got a little bit distracted away from my original intentions – making the name “Cowgirl Dreams Co.” and the pony logo an actual brand. And I struggled with that because I never wanted to lose my “why”.
So, in January of this year (2019) Miranda went in for a facelift!
I decided to take a leap of faith (because trust me, I prayed about it a LOT!) and re-name the boutique – Reckless Grace Boutique – re-launch as a “new but the same” mobile boutique and separate the boutique from the Cowgirl Dreams Co. brand.
In 2019 I hope to build the Cowgirl Dreams Co. brand (I have enormous hopes & dreams for it!) and become a wholesaler of the brand.
I've added the Her Confident Life Blog - pages and podcasts (we just began that!) of tips, tricks and 'you are not alone' stories to support you, empower you and lift you up!
And my journey with the mobile boutique is nowhere near over!
HOW DID I COME UP WITH THE NAME?
Well……my own backstory.
What IS Reckless Grace?
God is love. God accepts all people.
Jesus leaving 99 to find 1 seems crazy...until you're that 1.